Portfolio Description

Project Details

Client: Tastely: Recipe Discovery & Cooking Community Application

Industry: Food Technology & Digital Media

Main Service: Product Strategy, UI/UX Design, Mobile App Development

Overview

Tastely partnered with Agile Stormers to develop a cross-platform recipe discovery and cooking community platform that transforms how people discover recipes, learn new cooking techniques, and engage with food creators. Built for Android and iOS, the application combines intelligent recipe discovery, creator-driven content, personalized collections, and step-by-step cooking guidance into one seamless mobile experience.

The objective was to build more than a recipe app it was to create a scalable platform that simplifies meal discovery, empowers food creators, and supports long-term business growth. From product strategy and UI/UX design to development and deployment, Agile Stormers delivered a future-ready solution built for performance and scalability.

Challenges:

Building a modern recipe platform required balancing content discovery, creator engagement, and user experience.

  • Simplifying Recipe Discovery Helping users quickly find recipes without navigating lengthy or cluttered content.
  • Improving Content Discovery Enabling intelligent browsing through categories, cuisines, cooking time, popularity, and personalized recommendations.
  • Supporting Creator Communities Providing food creators with dedicated profiles to publish content and grow their audiences.
  • Organizing Personalized Collections Allowing users to save recipes, videos, and favorite creators in one centralized library.
  • Increasing User Retention Encouraging repeat engagement through personalized recommendations and timely notifications.

Solution:

Agile Stormers developed Tastely delivering a seamless recipe discovery experience across Android and iOS.

The platform combines personalized recipe recommendations, trending collections, category-based browsing, and advanced search to simplify meal discovery. Structured recipe pages organize ingredients, cooking steps, nutritional information, and videos into an intuitive workflow, making recipes easier to follow.

Dedicated creator profiles allow chefs and food creators to publish recipes, build audiences, and engage with followers, while the scalable backend architecture supports future capabilities such as AI recommendations, meal planning, grocery integrations, subscriptions, and creator monetization.

Key Features

  • Intelligent Recipe Discovery Browse personalized recommendations, trending recipes, curated collections, and advanced search.
  • Structured Cooking Experience Organized ingredients, step-by-step instructions, preparation details, and cooking videos.
  • Creator Community Platform Publish recipes, grow audiences, and engage with followers.
  • Personalized Recipe Collections Save favorite recipes and organize personal collections.
  • Smart Search & Category Navigation Discover recipes by cuisine, category, cooking time, and popularity.
  • Notifications & Content Engagement Stay updated with new recipes, creator activity, and personalized content.
  • Secure User Profiles Manage accounts, personalize preferences, and enjoy a secure onboarding experience.

Result:

  • Improved Recipe Discovery Personalized recommendations and intelligent search made finding recipes faster and easier.
  • Better Cooking Experience Structured recipe pages simplified meal preparation with clear, step-by-step guidance.
  • Stronger Creator Engagement Dedicated creator profiles helped food creators grow their audiences and build communities.
  • Higher User Retention Saved collections, personalized content, and notifications encouraged repeat engagement.
  • Future-Ready Platform Scalable architecture supports future features including AI recommendations, meal planning, grocery integrations, and subscriptions.

we wanted a platform that inspires people to cook while helping creators build meaningful communities. Agile Stormers understood that vision and delivered an experience that feels intuitive, engaging, and scalable. The structured recipe experience, personalized discovery, and creator-focused features have given us a strong foundation for continued growth across both Android and iOS.

RichardsonVP - Tastely

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